How to Engineer 

Direct Response UGC at Scale

Look on TikTok, YouTube Shorts, or any of Meta's vertical video platforms and you’ll see how effective UGC is, plain as day:

User Generated Content (UGC) - done the right way - is an unbelievable way to help Direct Response brands scale.

Why? Because it's a reflection of the type of organic content people like to consume on these platforms.

But more importantly, the format increases trust in the brand. It doesn't look like advertising. And since people don't like to be sold but love to buy...

It works.
Only A Few Days Left
Secure your spot for the UGC Factory training and learn how to quickly deploy and run your very own system that generates 7-figure UGC winner ads at scale. 
  • Detailed walk-throughs and training
  • Fully built-out systems & tools we’ve custom-built for you to use to manage your UGC Factory
With this course, tools, talent and support you’re going to have these systems customized & installed into your business & churning high performing Direct Response UGC ads on autopilot.
👉Claim Access to the 2024 Cohort
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Just look at this simple piece of content from DTC Skincare brand Peter Thomas Roth:

This simple video led to the brand completely selling out 6 months of product in just one week.

But here’s the problem:
The team at Peter Thomas Roth did NOT engineer this piece of content. It was 100% a happy accident.

And for 99% of companies & agencies out there, good UGC is left completely to chance.
When it comes to UGC, most brands are throwing spaghetti at the wall and hoping something sticks. There's no strategy or system behind their efforts.
This "spray and pray" approach doesn't work. Without intention, brands end up with:

  • No learning. They don't track performance on the creative element level (NOT just ad level), so have no idea what Angle works.
  • No system. They can't repeat any success since nothing is documented.
  • And most important: No results. Lack of process means mediocre Ad Quality and wasted ad spend.
Most brands leave UGC's success to chance. It feels like winning the lottery when they get a good ad.
To scale past 8 figures requires discipline.

And while you have a few options like…

  • Hiring a creative agency that will cost you between 10-25k a month and won’t be focused on your business…
  • Or spending tens of thousands of dollars and HOURS of time playing “HR Roulette” trying to get lucky hiring freelancers who know what they’re doing and don’t break the bank…
The truth is this:

There is ZERO need to reinvent the wheel and complicate your life.

Why? Because high-growth brands have been quietly building systems that allow them to test more, learn faster, and spend their $$ on ads that are more efficient…

Effectively burying their competition alive. But what is it exactly?

A creative system that predictably pumps out winners, week after week.

The truth? Winning on Facebook, TikTok, and Shorts is not about finding audiences, or trying some new bidding models anymore.

It’s about how many shots you take. The more you do, the more you stack the odds in your favor. The odds of finding just one banger creative that will allow you to spend hundreds of thousands if not millions on Facebook / TikTok / YouTube PROFITABLY.

But you see, finding this type of ad is not about just putting ANY piece of content out there, it’s about finding the right balance between volume and quality.

Because amazing UGC isn't luck. It's the result of a rock-solid production and testing process.
The brands dominating their space have mastered systems to:

  • Give clear creative direction upfront
  • Maintain control from concept to final edit
  • Scientifically test video performance
  • Continually produce fresh, high-converting UGC
The best DTC brands & agencies right now don't "hope" for good videos that perform: They ENGINEER successful UGC - at scale.
And how can you do that for your own business?
Introducing the Plug & Play Direct Response UGC Factory
Quickly Deploy and Run Your Very Own System that Generates
7-Figure UGC Winner Ads at Scale


Do you want to rapidly uncover more big winners that you can confidently scale to $100k-$1,000,000 in profitable ad spend?

… to quickly double, triple, or even 10x the number of high-quality, high-converting ads in your testing pipeline?

Picture this: A hunter hunts when he's hungry and then enjoys his food until he doesn't have any left, then he'll go hunt some more.

In your case, it means having a winning ad, relying on it for as long as it makes you money, and then starting to make other ads when your winner doesn't work anymore.

On the other hand, a farmer provides a steady source of food and they don't have to worry about being hungry ever.
Empires are built on farming, and not hunting.

In late 2023, VidTao in collaboration with Direct Response UGC expert Sacha Bouhamidi launched a beta cohort where we worked 1-on-1 for 8 weeks with 7, 8, and 9-figure (and yes even one billion-dollar-per-year Direct Respone company) to DESIGN, BUILD, and RUN their very own Direct Response UGC Factory, set up specifically for their business.
At the end of the 8 weeks, each brand had a custom-built Direct Response UGC Factory with systems empowering these teams to:
  • Systematically source relevant and enthusiastic creators to generate a steady stream of new ad content
  • Hiring A-Players without breaking the bank: How to hire the crucial keys to your creative team: your A-Player Creative Strategist and Lead Video Editor (we’ll be doing this live with you inside the course…)
  • Maintain creative control through proven collaboration methods like detailed storyboarding and talent direction
  • Rapidly iterate by analyzing performance data and giving creators effective feedback to improve each video
    Identify and scale top-performing UGC ads: Quickly determine new big winners in your funnel - and scale them
    Generate a consistent flow of high-performing new ads: Fueling your efforts to regularly find and scale new $100k+ winners
This cohort course was a one-time-only arrangement to get some much-needed direct feedback for us to build a more direct and streamlined approach to getting your UGC factory off the ground asap.

And now we are ready to hand you the keys to a Plug & Play Direct Response UGC Factory with:

💡 Detailed walk-throughs and training 
🛠️ Fully built-out SYSTEMS & TOOLS we’ve custom-built for you to use to manage your UGC (User-Generated Content) Factory

Plus: We Hand You the VETTED TALENT you can hire today to Run All This FOR You.

Because if you’re like most busy business owners & marketing leads, you’re probably thinking…

“All these systems, training, etc. sounds great…BUT I don’t have time to manage all this - I’m already stretched thin and my team doesn’t have any more bandwidth!”

We’ve been busy the past 4 months assembling a vetted TALENT POOL of top-notch video editors, creative managers, talent managers, copywriters and more, all trained on all these processes:

Which means whether:

  • You already have an existing team - but there are gaps in their skillset & you don’t have much extra bandwidth…
  • OR if you’re starting from scratch looking for the fastest path to “bolt on” a world class creative team to your business…

With our Direct Response UGC Factory DIY Build Kit, you get the Systems, Tech AND Talent to simply plug it all into your business…

…and have a repeatable system (and TEAM) that cranks out BANGER Direct Response UGC ads for you, all day every day.

Let’s dive into the details…

INCLUDED WITH 
YOUR ORDER

5 FREE BONUSES

🎁 Bonus 1: Vetted Talent List

Get full access to our VETTED & TRAINED talent list (built over the past 6 months) with proven Creative Strategists, Copywriters, Talent Managers, Video Editors and more…

(This bonus alone is going to save you a MASSIVE amount of headache if you’re looking to get your Creative Team leveled up as quickly as possible…)

🎁 Bonus 2: Fully Built-Out HIRING PLAYBOOK Funnel & Systems

Want to build your own private talent pool? Plug in this end-to-end HIRING system we built out in coda (a powerful no-code tool)

Clone it with one click and put it to work in your business, and you’ll have highly-qualified talent knocking on your door to join your team and help you scale creatives, media buying, and more…

🎁 Bonus 3: Meta + TikTok Media Buying Scale Roadmap

Scaling UGC on Facebook, Meta & TikTok: Get specific media buying strategies working right now to scale your UGC-based ads on vertical format video platforms.

🎁 Bonus 4: YouTube Shorts Secrets

YouTube Shorts are still massively underutilized by most brands. And with the UGC content you’ll be creating after completing the course, you’re going to want to leverage the cutting-edge media buying tactics we’re going to share that we’re using to scale brands on YouTube shorts, right now.

🎁 Bonus 5: Custom Tracking Planning Session

With your High-Performing Direct Response UGC on Facebook, Instagram, TikTok, YouTube shorts (and more), tracking is going to be more important than ever. And on this LIVE 30 minute 1-on-1 call with our Inceptly tracking team, we’re going to give you a breakdown on exactly how to augment your existing tracking setup (whether you’re using tools like Hyros, TripleWhale, Northbeam, or something else…) & granularly track each and every platform, campaign & creative with lazer-like precision.
Here’s what Devyn Merklin, CMO of Dr. Livingood ($50M/year+ health advertiser with 20+ different funnels scaling on cold traffic) says about our custom tracking builds - and on this bonus brainstorm 1-on-1 call we’re going to show you how you can do it for your business…
👉Enroll in the 2024 Cohort

🎓THE FORMAT🎓

And here’s what we’ll be handing you to plug into your business, module by module:

📖 Module 1: Pre-Production Fundamentals

With our first module, we will hand you the systems to plug into your business that will handle the critical pre-production phase for creating high-converting UGC ads. You’ll get:
  • Customer Psychology Extractor: Use this step-by-step framework to discover & extract your target market’s psychographics: their deepest desires, emotions, and motivations. You’ll then use these insights to craft messaging that resonates deeply and inspires action.
  • Ideation Cheat Sheet: Find Your Winning Angle faster with this framework that eliminates “blank screen” syndrome. Build the best possible initial angle test creative batches & rapidly accelerate your path to banger $100k+ ad units
  • “Estimated Action Rate” Testing Framework: Tired of burning $$$ on new creative tests? You’ll get this shockingly cost-efficient ad testing framework that nearly eliminates wasted adspend on new creative tests. Use this dollar-stretching approach to validate your hypothesis before committing resources to your new ad ideas. (no more “spray & pray” ad creative tests…)
Here are some of the interactive TOOLS we’ve built for you that you’ll access to in Module 1: 👇

📖 Module 2: Scripting & Storyboarding

In module two, you’ll get the systems that allow your team to effectively communicate your vision to creators, to end “random” UGC creator output and align your UGC army with Direct Response principles that get results. The strategies & systems you’ll get in this module will give your team abilities like:
  • Writing Killer Scripts: Master the art of writing ultra-persuasive ad copy and scripts that drive action. Use these strategies, tools and frameworks to generate scripts for UGC videos that convert, unique to your business.
  • Storyboarding for Success: Master the “Disney Method” of visually planning every scene and shot to get the exact video you want from talent.
  • Modular Script Remixer: End creative fatigue with this framework to rapidly iterate on winning ads & generate unlimited hooks & variations.
    Direct Response Encyclopedia: Find breakthrough new ideas by revisiting over 40 years of Direct Response success. Quickly up-skill your team into savage Direct Response experts.
And here are some of the TOOLS we’ve built for you that are going to help you accomplish all this inside Module 2: 👇

📖 Module 3: Production & Post-Production

Now we dive into the video production and editing process for polishing your UGC ads. You’ll install systems into your business that will handle:
  • Video Editor Sourcing: Where to find expert video editors to turn your raw UGC footage into polished ads.
  • Editing for Conversion: How to edit UGC videos for maximum impact and performance. Pro-tips for hooking attention fast.
  • Graphics, Music and More: How to enhance your ad with dynamics like graphics, subtitles, music, etc. that boost results.
    Quality Control: Checklists for reviewing and approving final UGC ad deliverables from your talent and video editors.

📖 Module 4: Testing, Scaling & Optimizing

In the 4th module of our curriculum, you’ll implement the systems to manage testing your ads, doubling down on winners, and optimizing for better performance. You’ll learn:
  • Scientific Testing: How to set up robust split testing methodology and track detailed metrics to grade your UGC videos.
  • KPI Mastery: Understand which metrics to track to objectively gauge UGC ad performance. Learn how to set benchmarks and goals to maximize ROI.
  • Scaling Winners: Strategies to scale budget behind your top preforming UGC ads and expand your reach.
    Optimizing for More: Advanced optimization tactics like thumbnail variation, caption tweaks, retargeting, etc. to wring out every last bit of performance from your UGC content.
    Ongoing Iteration: Processes for continuing to produce fresh high-converting UGC at scale month after month.
👉Claim Your Spot
YOUR INVESTMENT

We offer two paths for implementing a high-performance Direct Response UGC Factory:

👉Option 1: Fully Done-for-You

Want a 100% “hands off” path to having your very own Direct Response UGC Factory?

For $40,000, our team will handle everything for you. Over the next 8 weeks, we'll hire and manage your internal team of talent managers & video editors, source and direct UGC talent, implement testing frameworks, and fully run your UGC Factory to deliver a steady stream of winning ads. At the end of 8 weeks, we’ll hand it over to you, fully operational and ready to continue to pump out winning UGC ads from now into the future.

Want to see if you qualify for this option? 
Email info@vidtao.com with “DFY Direct Response UGC Factory” in the subject line and we’ll set up a time to chat about it.

👉Option 2: We Give You The “Keys” To Your Own
Plug & Play
Direct Response UGC Factory

Or, enroll now in our 8-week training cohort for just $299. You’ll get the proven systems, SOPs, and step-by-step that together will create your own in-house UGC Factory. With this information & guidance you’ll create & operate your own custom Direct Response UGC Factory engineered specifically for your brand and campaigns.

You’ll get:
✅ All SOPs, custom built for your business (And our 1-on-1 help to build & train your team on each of them)
✅ All the Training Recordings (So you & your team can refer back to everything at your convenience)
✅ Our full, vetted talent pool ready for you to hire from & plug into your team

The result at the end of this training? 

Your Direct Response UGC Factory is completely built and pumping out a steady stream of winning ads.
Go Here to Claim Your Spot
YOUR INSTRUCTORS

Sacha Bouhamidi

This course will be led by Sacha Bouhamidi, THE top marketing consultant who specializes in helping companies design, build & optimize their very own Direct Response UGC Factory.

Before stepping out to start his consultancy in mid 2023, Sacha spent 2022 and most of 2023 as Partner, Chief Operating Officer (COO) & Head of Strategy for a rapidly growing UGC growth agency. In his work he led the strategy and execution of Direct Response UGC for multiple 7 & 8 figure brands, achieving impressive results across the board…

…All while building and fine-tuning his experience building out the myriad systems & teams it takes to run a Direct Response UGC Factory that delivers click-based results.

And in this training, Sacha’s experience will be applied to YOUR business, with this tested frameworks & tools at your side every step of the way helping you build your customized Direct Response UGC Factory, brick by brick. 

The VidTao / Inceptly Team

With over $200 Million in adspend managed and built high-performance video creatives for brands from Viome, Descript, Clickfunnels, Dr. Livingood, Huel, and many more.

Our dedication to quality, process, and iron-clad results are second to none. Our systems & processes will be assisting you every step of the way!
GUARANTEE
Because we’re sharing an end-to-end “plug & play” system you can simply clone and input into your business (plus 5 hrs of video footage walking you how to do it), refunds will be limited to only the first 24 hours after purchase.

With 4 full modules of training AND hands-on support, you'll build your full-scale Direct Response UGC Factory - and the confidence to have your team run it to flawlessly manage high-converting UGC campaigns on your own.

Here’s a closer look at the tools you’ll get access to:
We're committed to not just educating, but making sure you can put your new UGC knowledge into practice for proven results.

Here’s why getting access to this Plug & Play system is going to be so transformational for your business:

Rather than handing you a bunch of procedures and leaving it to you to integrate them into your business…

…We’re going to completely remove the pressure to execute & “figure things out” for yourself.

Here's How 🤓

You’re ALSO going to get a vetted list of experts who you can airdrop into your business to run this all for you, from day 1.

Open up the course, hand it to your team (your existing team or new team you’ll hire with our list of vetted experts) and you’ll be soon be doing things like…

And all the other moving pieces that when combined…

…Transform into your very own custom UGC factory that will pump content day-in day-out while leaving no room for luck and randomness.

So no matter if you use Trello, Monday, ClickUp, Coda or any other project management space…

With this course, tools, talent and support you’re going to have these systems customized & installed into your business & churning high performing Direct Response UGC ads on autopilot.

Claim Your Spot